High Noon Crunch is an interactive, gamified in-store activation that brings the “BBQ Showdown” campaign directly to the snack aisle.
Eye-catching POS and OLED display feature Smoky Slade, the BBQ gunslinger, in larger-than-life digital format where Lays fans are invited to a “gunslinger shootout” using their mobile phone! Try to beat Smoky at the draw to win fabulous instant prizes!
Beat Smoky’s reaction time (calibrated to be challenging but winnable ~30% of the time) and instantly receive a digital coupon for any BBQ Chips pack, delivered via scannable QR code.
Client-side frontend webapp, HTML5, CSS3 and JavaScript using Device Orientation, Device Motion and Screen Wake Lock APIs, paired with a Node.js, JWT/OAuth authentication, MongoDB database for user data, and simple business logic for high scores and prize redemption via QR-code generation with validation endpoints at checkout.
