Brand and identity inspired by the respect for origin and courage in combination. Every bottle is a fiery duel between continents, the refined restraint of Spanish cuisine meeting the vibrant pulse of Mexico and Latin America.
Packaging designed to reflect the soul of traditional Spanish, Mexican and Latin ingredients, with a touch of lucha libre wresting!
Brand tone of voice carried through product naming, such as a play on words with “QUEMA PIÑA ERES?” where “Quema” (burning) turns up the literal heat on the everyday Peruvian expression “¡Qué piña eres!” (“What a pain you are!”)
Lucha Libre Reserva limited edition Carolina Reaper hot sauce with custom vinyl packaging.
Social media reels based around the campaign tagline of “Got any hot stuff?”
Insert coin, step into the flame-soaked ring of ¡FUEGO LIBRE! An 80s-inspired arcade brawler where masked Lucha Libre legends spit roaring fireballs, pile-drive rivals into pixelated oblivion, and claim exclusive promo prizes and hot discounts with every knockout victory!
